The Shocking Truth

Trauma is an all-encompassing vice that holds both the mind and body in an iron-like grip of confusion, pain, and anxiety. The visceral shock of a traumatic event penetrates every nerve, sending our entire being into a tornado of ungraspable thoughts and feelings. There’s simply too much going on for any hope of instant stabilization, and every moment carries the weight of unprocessed emotions; a whirlwind that can once again send us spiraling into the depths of what we don’t know, don’t want to know, or just can’t understand. It’s the question of why bad things happen that looms on the horizon, eating away at our nerves and clouding our thoughts…And in such times we’re desperate for help and support, but are too jumbled to express what we need. Our internal and physical chaos projects an unnerving cloud on the environment, unsettling those clos...
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Your Name in Lights

Every business can benefit from effective public relations. No matter the size, the industry, or the type of customer base, enforcing strong PR strategy in your marketing plan can do wonders. After all, efficient PR protocol generates much needed news about your company into local, regional, and even national news outlets. And having your face in the news can certainly boost sales and popularity. As such, it is extremely important to generate good news and develop a strong public appearance. In today’s cut throat business environment the age old adage of “all press is good press,” simply isn’t true, and in order to separate your company from negative press you need the talents of public relations professionals.Individuals well trained and well versed in the ways of public relations can become huge assets to your business as they know all avenues of news reporting ...
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The More You Give, The More You Get

As we’ve discussed before, marketing online is a tricky endeavor. It’s extremely difficult to gage the perceptivity and desires of your potential customer base when first starting out. How do you know what truly interests them? Or what’s attractive to them? Where exactly is the best place to start?All are great questions, and in complete honesty, the only way to truly know is to dive in and try. Sure, you can conduct market research, but the catch is – the market is always changing, and peoples’ preferences are in constant fluctuation. Something that is popular now, won’t be six months from now. So, it’s near impossible to develop a fool-proof plan when first entering the realm of online marketing.So what can you, the first time online entrepreneur, do to ensure some sort of initial Internet success? The answer is very simple; follow the Rule of ...
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Invest in MOM

We all know the truth here; and the truth is that no one has the superhuman power to plan, organize, and manage every aspect of his/her corporation. The business is just too expansive to watch over, no matter how sharp your eyes might be. Sure you can mitigate your obligations by passing them off to responsible staff, but that doesn’t solve the big issues looming in the distance. And if you chose to ignore the heavy build-up of thunderous clouds, soon the distant storm will float over and unleash a nightmare of such severity that can cripple your thriving business.For example, say you hand over your investment office to an external manager; one that you continue to work side-by-side with, but for the most part let them run the show. As such, all the employees in said external committee remain under your care. They are your responsibility. Therefore, if you ignore petty problems amo...
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