The Shocking Truth

Trauma is an all-encompassing vice that holds both the mind and body in an iron-like grip of confusion, pain, and anxiety. The visceral shock of a traumatic event penetrates every nerve, sending our entire being into a tornado of ungraspable thoughts and feelings. There’s simply too much going on for any hope of instant stabilization, and every moment carries the weight of unprocessed emotions; a whirlwind that can once again send us spiraling into the depths of what we don’t know, don’t want to know, or just can’t understand. It’s the question of why bad things happen that looms on the horizon, eating away at our nerves and clouding our thoughts…And in such times we’re desperate for help and support, but are too jumbled to express what we need. Our internal and physical chaos projects an unnerving cloud on the environment, unsettling those clos...
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Your Name in Lights

Every business can benefit from effective public relations. No matter the size, the industry, or the type of customer base, enforcing strong PR strategy in your marketing plan can do wonders. After all, efficient PR protocol generates much needed news about your company into local, regional, and even national news outlets. And having your face in the news can certainly boost sales and popularity. As such, it is extremely important to generate good news and develop a strong public appearance. In today’s cut throat business environment the age old adage of “all press is good press,” simply isn’t true, and in order to separate your company from negative press you need the talents of public relations professionals.Individuals well trained and well versed in the ways of public relations can become huge assets to your business as they know all avenues of news reporting ...
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The More You Give, The More You Get

As we’ve discussed before, marketing online is a tricky endeavor. It’s extremely difficult to gage the perceptivity and desires of your potential customer base when first starting out. How do you know what truly interests them? Or what’s attractive to them? Where exactly is the best place to start?All are great questions, and in complete honesty, the only way to truly know is to dive in and try. Sure, you can conduct market research, but the catch is – the market is always changing, and peoples’ preferences are in constant fluctuation. Something that is popular now, won’t be six months from now. So, it’s near impossible to develop a fool-proof plan when first entering the realm of online marketing.So what can you, the first time online entrepreneur, do to ensure some sort of initial Internet success? The answer is very simple; follow the Rule of ...
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Invest in MOM

We all know the truth here; and the truth is that no one has the superhuman power to plan, organize, and manage every aspect of his/her corporation. The business is just too expansive to watch over, no matter how sharp your eyes might be. Sure you can mitigate your obligations by passing them off to responsible staff, but that doesn’t solve the big issues looming in the distance. And if you chose to ignore the heavy build-up of thunderous clouds, soon the distant storm will float over and unleash a nightmare of such severity that can cripple your thriving business.For example, say you hand over your investment office to an external manager; one that you continue to work side-by-side with, but for the most part let them run the show. As such, all the employees in said external committee remain under your care. They are your responsibility. Therefore, if you ignore petty problems amo...
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The Teeter Totter

Today is an oddity. It’s still technically summer here in southern California and the past week has seen temperatures in the 90’s, but today is dreary and ashen. The sun was out for less than an hour before being banished behind a thick layer of muted grey clouds, and my open door ushers in a chill wind rather than a warm breeze. And I’m sitting in silence. The chirps and carols of neighborhood birds have been shut out by an invisible blanket of silence, and the splash of color usually seen among my garden from curious butterflies has all but disappeared. Even the spiders have vanished. It’s like the world is falling asleep, but I’m still fighting to stay awake and finish my obscenely long list of things-to-do. But the pull of the bleak outdoors is sucking me in, and I swear nature is telling me to stop, look around, and pounder the strange ways of the ...
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Transforming The Legal Marketplace

The economic recession of 2007-2009 forced many corporations to reevaluate major in-house processes and core values. It was detrimental to continue spending money at the same rate, and business protocols had to change and evolve with the fluctuating economy. One of the largest components reassessed was the operations of corporate counsels, and chief officers were forced to innovate and reexamine their procurement of services. In other words, corporations could no longer rely exclusively on the services of prestigious law firms due to their excessive fees. Instead, corporations developed creative fee structures, heightened price bidding among legal firms, and procured the amenities of legal outsourcing organizations.LSOLegal Service Outsourcing, shortened to LSO, defines the corporate practice of establishing partnerships with third-party legal providers to aid in corporate legal counsel....
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Find Advantages Outside Your Core

Building a business from the ground-up is a weighty endeavor. This we know. Developing a strategic plan that outlines the overall purpose and goal of your company in a manner that not only defines its nut-and-bolts but accurately documents the minutest details of its machinery is hard work that takes time, dedication and help from trustworthy partners. Sure, you can do it all yourself, but you’d be crippled by your capabilities. It’s impossible to be an expert in everything, and in order to be successful, you need to appear as an expert to professionals and potential clients. Hence, the necessity for outsourcing various business-oriented needs to qualified and dignified experts.Get It Right From the StartIn recent years outsourcing has flourished, with thousands of companies from around the world dedicated to helping your business grow. Every task, whether internal or externa...
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